HONG KONG, ATLANTA, SYDNEY – 19 May, 2009 – Praxa's parent company, CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and business services, announced today that it has completed the Phase 1 implementation of the worldwide deployment of Pivotal CRM at Starkey Laboratories, Inc., one of the world’s leading hearing technology companies. The Phase 1 implementation was completed on time and on budget in just five months.
More than 250 users at Starkey’s facilities in the U.S., France, Canada, and Mexico are now using this highly configurable Pivotal CRM system that includes multicurrency and multilingual capabilities. The Pivotal solution was also integrated into the existing Oracle accounts receivable system to ensure that Starkey’s customer master records are current and accurate.
Starkey is implementing Pivotal CRM to help centralize and streamline customer information, which is expected to strengthen their high quality customer service and support long-term growth. There are five phases of the implementation, with the last one currently scheduled for completion by the second quarter of 2010.
When the implementation is completed, it is expected that more than 700 employees from Starkey’s marketing, sales, customer service and warranty departments are expected to be using Pivotal CRM at its facilities in more than 18 countries. Starkey will be using Pivotal CRM’s comprehensive functionality in sales force and service automation, marketing automation, partner management, mobile and handheld, call scripting, and enterprise performance management.
Eden Prairie, Minnesota-based Starkey is a privately-held, global hearing technology company that is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey employs more than 3,500 people, operates 22 facilities and conducts business in more than 100 markets worldwide.
“CDC Software was able to team with us, quickly understand our unique business requirements and deliver a powerful and flexible CRM system, with multicurrency and multilingual capabilities,” said Dave Brady, vice president of IT at Starkey. “We needed a highly configurable system that could not only meet our industry-specific business processes, but also be flexible and scalable to support our long-term growth. I believe we found all that in Pivotal CRM.”
“The project team of CDC Software and Starkey displayed a true partnership that executed an impressive implementation that was on time and on budget, a very notable accomplishment during these difficult economic conditions” said Bruce Cameron, president of CDC Software. “We look forward to working with Starkey on the remaining phases of the implementation since this company is a model for “best practices” in their industry.”
About Pivotal CRM
Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly-flexible application platform, a full-customer-relationship-management application suite, and best-in-class customization abilities, all with a low total cost of ownership. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile and handheld, partner management, and marketing automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world. For more information about Pivotal CRM, please visit www.pivotalcrm.com.